
Seller Platform
About
The project focused on defining two key features—demand forecasting and a product-description template system—alongside a complete platform redesign and the creation of a new design system.
Challenges
Seller managers grappled with publish products due to a slow, manual workflow, and often experienced losses resulting from inaccurate predictions of expected sales.
Solution
- Forecasting AI-driven prediction of future product demand.
- Template Creation using and generating product descriptions based on seller-defined templates.
Timeline
The project involved UX/UI work, including feature specification, interface design, creating a design system, and a full redesign of the platform.
User Research
sellers report difficulty forecasting demand or future sales, leading to inventory and ordering issues.
sellers struggle to update or upload products (listings), such as editing descriptions, titles, or images
New sellers fail in their first year, often due to a lack of optimization in listings, inventory, and sales planning.
Problems & Solution
Problems
Sellers face difficulty predicting demand and managing inventory, leading to overstock or stockouts and financial losses.
Manual product listing is time-consuming and error-prone, especially for new sellers or those unfamiliar with the system, limiting growth and sales efficiency.
Solution 1
Demand Forecasting: AI-based predictions to estimate future sales and optimize inventory.
Solution 2
Template-Based Product Descriptions: Create, save, and generate product descriptions automatically using seller-defined templates, reducing manual effort and speeding up listings.
User Profile
James Fawn
Seller at amazon
Pain Points
- Hard to predict sales
- Inventory gaps: overstock or stockouts
- Financial losses
- Manual adjustments are stressful
Goals
- Forecast sales accurately
- Plan inventory efficiently
- Reduce losses and optimize sales

Shon Marrel
Seller at amazon
Problems:
- Manual uploads are slow and tedious
- Writing English descriptions is hard
- Unfamiliar system adds stress
Goals
- Automate bulk uploads
- Generate descriptions automatically
- Save time and improve efficiency

User Journey
Wireframes



Main data
forecasting
wireframe
Create product
description
wireframe
Description
templates
wireframe
Typography
side bar
title
subtitle
body
bottom
forms

Colors & Icons











buttoms




UI Screens



Description
templates


Create product
description




Templates
dashboard
Sales data
forecasting
