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Seller Platform screens showing product management, reports and sales forecasting

Seller Platform

UX &UIDesign systemDevelopment Preparation
About

About

The project focused on defining two key features—demand forecasting and a product-description template system—alongside a complete platform redesign and the creation of a new design system.

Challenges

Seller managers grappled with publish products due to a slow, manual workflow, and often experienced losses resulting from inaccurate predictions of expected sales.

Solution

  • Forecasting AI-driven prediction of future product demand.
  • Template Creation using and generating product descriptions based on seller-defined templates.
Timeline

Timeline

March
April
Research
Specification
Design System
Design & Handoff

The project involved UX/UI work, including feature specification, interface design, creating a design system, and a full redesign of the platform.

User Research

User Research

38%

sellers report difficulty forecasting demand or future sales, leading to inventory and ordering issues.

32%

sellers struggle to update or upload products (listings), such as editing descriptions, titles, or images

68%

New sellers fail in their first year, often due to a lack of optimization in listings, inventory, and sales planning.

Problems & Solution

Problems & Solution

Problems

Sellers face difficulty predicting demand and managing inventory, leading to overstock or stockouts and financial losses.

Manual product listing is time-consuming and error-prone, especially for new sellers or those unfamiliar with the system, limiting growth and sales efficiency.

Solution 1

Demand Forecasting: AI-based predictions to estimate future sales and optimize inventory.

Solution 2

Template-Based Product Descriptions: Create, save, and generate product descriptions automatically using seller-defined templates, reducing manual effort and speeding up listings.

User Profile

User Profile

James Fawn

Seller at amazon

Pain Points

  • Hard to predict sales
  • Inventory gaps: overstock or stockouts
  • Financial losses
  • Manual adjustments are stressful

Goals

  • Forecast sales accurately
  • Plan inventory efficiently
  • Reduce losses and optimize sales
Portrait of James Fawn

Shon Marrel

Seller at amazon

Problems:

  • Manual uploads are slow and tedious
  • Writing English descriptions is hard
  • Unfamiliar system adds stress

Goals

  • Automate bulk uploads
  • Generate descriptions automatically
  • Save time and improve efficiency
Portrait of Shon Marrel
User Journey

User Journey

LoginCreateproductdescriptionDescriptiontemplatesSales dataforecastingManualdescriptionwritingUse savedtemplatesCreate newtemplateSelecttemplateForecastnewproductForecastexistingproductSelecttemplateFill in datatemplateFill productdata andforecastperiodSelectproductfrom listSavedescriptionastemplateUploadproductimageApplytemplate toproductsFill invariablesEdit datatemplateViewdescriptiondataActivate /deactivatetemplateDisplayforecastdata graphSelectvariablesSave to mytemplatesSavechangesCreatedescriptionUploadproductimageSave andpublish tostoreSaveproduct forlaterpublishing
Wireframes

Wireframes

Demand forecasting wireframeProduct description wireframeProduct tree editing wireframe

Main data
forecasting
wireframe

Create product
description
wireframe

Description
templates
wireframe

Typography

Typography

Aa
Ploni
ML v2 AAA
light, regular, demibold

side bar

Size14
line hight16

title

Size28
line hight36

subtitle

Size22
line hight30

body

Size14
line hight22

bottom

Size14
line hight22

forms

Size12
line hight20
Colors & Icons

Colors & Icons

Dark Blue#1E2A46
Royal#3568EB
Light Blue#F5F6FA
White#FFFFFF
Light Gray#C0C4CF
Gray#A3AFBA
Dark Gray#6A737C
Red#EB3535
Light Red#FACCCC
Light Gray#D9DCDE
Light Green#C0F3C8
Green#03D124
buttoms

buttoms

lorem ipsom
lorem ipsom
lorem ipsom
lorem ipsom
on
off
hold
All⌄
AllProductIDIn stockTo orderRating
ID
gh18
gh7456ergh786567rgh89660rgh78900rgh89900rgh78900r
UI Screens

UI Screens

Product template listNew template formSave template dialog

Description
templates

Create product description screenDescription template screen

Create product
description

Sales prediction graph screenSales forecast chart
Sales prediction tableProduct template editing screen

Templates
dashboard

Sales data
forecasting