Nemlissa
About
Nemlissa is an Israeli startup in the crowdfunding sector. The company has developed a unique, innovative app for ambassadors (fundraisers) participating in fundraising campaigns. The app centralizes and streamlines every stage of the fundraising process, providing ambassadors with effective, comprehensive tools for raising funds.
Challenge
A study conducted on the Nemlissa app revealed a slowdown in activity among fundraisers. Initially, fundraisers are excited and committed to the cause, investing significant time and effort into raising donations. However, as the process unfolds, they often begin to feel drained and lose motivation, causing their pace to slacken.
Solution
Transforming complex or impersonal processes into user-friendly and inviting experiences by incorporating game-like elements.
In effect, we shift the user's emotional focus toward the experience and the fun, drawing them in and motivating them to take action.
point of departure
At this stage, I received the screens from the MVP version, which had been released for open use among a group of testers.
Following user monitoring and research, several design and specification issues emerged; additionally, the design was identified as underdeveloped, which was also impacting the user experience.
Boring design lacking
user experience and
engagement.
Target audience
Campaign Fundraisers
Smartphone owners with app experience
Looking to maximize their earnings
User Profile
Danial Gil
Graphic Designer
background
Member of an association for homeless children and fundraiser for its annual campaign.
Pain Points
- Lack of motivation during the middle stages of the campaign
- A lack of desire or willingness to put in the effort to fundraise and succeed.
- Lack of connection between the ambassadors
- A dry data management interface that fails to engage the user.
“Sometimes, the hardest thing is to remain committed to a role when you can't find any interest in it”
Research Breakdown and Conclusions
A lack of motivation among recruiters affects the recruitment process and slows it down significantly.
The style of an interface influences the level of interaction the user develops with it.
A lack of success in recruitment leads to despair and a lack of motivation.
In the middle stages of the campaign, enthusiasm fades, interest wanes, and the excitement dulls.
Solution
Gamification
Transforming complex or impersonal processes into user-friendly and inviting experiences by incorporating game-like elements.
In effect, we shift the user's emotional focus toward the experience and the fun, drawing them in and motivating them to take action.
User journey
Information Architecture
Wireframes
Design System
Typography
Headline 1
H1 24px
Headline 2
H2 18px
Headline 3
H3 14px
Paragraph
P 14px
Color
pink#FFB7AD
blue#335EF7
light purple#E6EBFE
gray#4A4A4A
opaque gray#3C3C3C
Spacing
Buttons
Icons
Tabs
Horizontal tabs
